Kim Kardashian's popularity rests on her sharing every detail of her life with her fans, and this sometimes involves voicing her appreciation for certain brands. But now she's run into trouble with the FDA over her promotion of Diclegis – a morning sickness drug – on Instagram.

Fancy having your new lipstick applied by a famous beauty blogger? Customers in MAC's Carnaby Street store had this opportunity as Pixiwoo worked as MAC counter girls for World AIDS Day. The aim was to help boost sales of MAC’s VivaGlam, from which all profits go to HIV and AIDS charities.

From the ‘50s-style branding of Benefit to the 140-year success of Vaseline, the beauty industry is steeped in nostalgia – both authentic and artificial. Techniques, products and entire brands are built on days gone by, but why are beauty brand fans looking at the past with rose-tinted specs?

The US oral care market is dominated by the big four of P&G, Colgate, J&J and GSK. With its design-led packaging, fruity flavours and ‘natural’ ingredients, Hello is looking to take a bite out of their 72% market share. But is good-looking toothpaste enough to stop people buying Colgate?