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Case Study|10 Feb 2016
ASOS Bridal: tying the knot with a budget brideWeddings are a big business. In the US, couples spend half a year's income on their special day, while the UK industry is worth £10 billion a year. And for many women, it's all about the dress. But in response to couples tightening the purse strings, brands are appealing to brides on a budget.
