We're all familiar with cookies – files that track us online, showering us with personalised ads. Brands love them and now shopping centres want to adopt them in an attempt to stay relevant in the age of e-commerce. But can the Physical Cookie really sweeten our offline shopping experience?

Etsy posted its third quarter earnings in December 2015 and although it reported a 38% increase, that figure fell short of predictions – in turn, shares dropped nearly 10%. Could promoting Etsy sellers in the physical world help the artisanal marketplace regain some ground?

Has e-commerce killed the high street? Online sales are rising, but 70% of UK students still prefer brick-and-mortar stores. The issue is confused. In an attempt to crack it, we sat down with retail expert John Ryan to ask how and why stores can retain their custom.

Traditional ‘teen’ retailers like A&F are battling high unemployment rates, rapidly changing social landscapes and the increasingly fickle nature of fashion to stay afloat in a competitive market. But if teens aren’t dropping their cash here, then where are they shopping?