People want their minds blown, and in the search for secular spirituality, they want to feel ‘part of something’, too. Boutique cycling studio SoulCycle provides a replenishing fitness experience that will empower your body, mind and spirit.

Boxing has already shaken up boutique fitness in the US, and it’s now arrived in London with KOBOX, which offers a non-contact version of the sport where people learn to throw punches and fight in a ring. Why are women swapping a slog on the treadmill for something a lot more powerful?

As people spend less time in traditional communities, they’re seeking connections beyond religion and family. Memberships with organisations or brands can create loyalty and boost revenues, but the reasons to join Scientology or Sainsbury’s are vastly different. So why do people become members?

The green juice craze has taken off in recent years, earning endorsements from celebrities and wellness gurus alike. But does the hype match the health benefits? Health app Lifesum hopes to prove it can – it's used big data from 30,000 users to blend a juice tailored specifically to Londoners.