You know that feeling of regret when you are forced to delete that perfect selfie just to free up some space on your phone? Well, it’s got a name – Post Deletion Stress Disorder (PDSD) – and 56% of Brits have been forced to delete content from a device due to capacity issues and then regretted it.

91% of iPhone owners have 16GB or less of storage on their devices, and with the average user running out of space at least once a month, a storage crunch is on the horizon. Camra is offering a cloud-based solution to the problem, letting users shoot photos straight to the cloud.

As people grow accustomed to new levels of convenience, there’s an increasing demand for brands to stamp out the little irritations. Author and thinker Adam Morgan explains how the modern challenger brand finds its footing.

One guy microwaves his phone instead of a burrito. Another accidentally drops it in a drink. So goes one of Virgin Mobile's 'Happy Accidents' adverts, which have been watched by millions since they first aired in 2013. It's no joke though. People really are secretly breaking their stuff. But why?