Pharmaceutical companies are constantly reinventing familiar health products. By challenging this with a ‘less is more’ philosophy, Help Remedies is heralding the rise of ‘minimalist medicine' aimed at informed healthcare consumers.

A decade ago, wellness in India was limited to hair and skin products that kept people looking young. Now, its health and beauty industry is expected to be worth $16 billion by 2015. How are India’s Gen X and Y combining nutrition, fitness and alternative therapy to both look and feel good?

Roughly 14% of Europeans suffer from anxiety, and while diazepam works for some, herbal remedy-loving Germans are turning to the power of flowers. Lasea contains lavender oil, is safe to take while driving, and leaves your breath fragrantly fresh. But why do Germans put their trust in nature?

In contrast to the more artificial cosmetics available in the Asian region, Singapore-born Qiaohou is hoping to bring drinkable skincare products into the global market with a more natural approach. How? With an elixir of youth that features an unusual key ingredient –birds’ nests.