Kathryn Morrisby is a journalist, copywriter, and total word nerd. If she’s not researching and writing about the latest social and cultural trends or creating crisp copy for small but brilliant brands, you’ll find her engrossed in clichéd Gen Y pastimes such as gardening, triathlon training, and fretting about her kids’ screen time.

North America

United States

Fashion and Style

Shopping

Beauty and wellbeing

Apparel and department stores

'Men don’t make passes at girls who wear glasses? Yeah, right', Vogue

'When did glasses become cool?', The Telegraph

'Warby Parker has one big weakness, and this competitor is exploiting it', Pando

'Custom prescription specs and sunnies for under $90', Thrillist

'Fashion brand Q&A: Kevin Hunder, founder, Made Eyewear', PR Couture

'Made Eyewear in the Press', Made Eyewear

'Community', Made Eyewear

'In 2050, half the world will be nearsighted', The Atlantic

'Eyewear market worth $142.18 billion by 2020: Grand View Research, Inc', Marketwired

'Meet the four-eyed, eight-tentacled monopoly that is making your glasses so expensive', Forbes

'History', Warby Parker

'Cubitts: Challenging the experience in eyewear', The Challenger Project

'Wear glasses? Check this out', Good Housekeeping

'Gok Wan chats to Cosmo about his debut Specsavers collection', Cosmopolitan

'In the frame: how I learned to love glasses', The Guardian

'A closer look at the $13 billion premium eyewear market', Business of Fashion

'The sunglasses industry: a lesson in the importance of branding', Forbes

'A nation of hoarders – Figures reveal Brits are wasting two thirds of their wardrobes on rarely worn clothes', Store First

'Confession: I wear glasses to look cooler', Refinery29

Glasses are officially en vogue; they’re on red carpets, catwalks and all over the high street. But who’s profiting from these prescriptions? Until recently, the answer would have been Italian giant Luxottica. But start-ups like Made Eyewear are now cutting out big brands and going direct to the public.

Cultivate

Values and Identity

Made: making fashionable frames affordable

Unmade: a customised winter wardrobe

Glasses take the limelight in new Japanese magazine

Specs appeal: how Warby Parker revolutionised eyewear

Half the world will be near-sighted by 2050