Starting life as a newsletter that tipped off subscribers about the coolest place to grab a coffee or buy a shirt in New York, Thrillist has grown into a multichannel business. It's now set to make $100 million by the end of 2014. But what's the secret behind its success?

Lena Dunham is the latest star to grab a slice of the lifestyle sector with the launch of her e-newsletter, ‘Lenny’. Aimed at young feminists, it’ll cover everything from politics to style, without shying away from the nitty gritty. But will such a retro medium resonate with Dunham’s young fans?

More than 92 thousand articles are posted to the web a day. For most people it’s an information overload. In the UK, daily infographic email The Equaliser provides easy-to-digest football facts that “make you the brains of the beautiful game” to impress mates down the pub.

Anyone who’s seen an American college movie is familiar with the stereotypical frat boy; excessive boozing, scantily clad sorority girls and fierce camaraderie define him. It’s nostalgia for such ‘bromance’ culture which is the driving force behind San Francisco-based shorts brand Chubbies. But how did these tiny shorts manage to unite a ‘bro’-based style cult?