Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.


North America

United States

Health and Fitness

Pharmaceutical

'Oralflo Technologies at NJBIA Made in NJ Day', NJ Business

'Prescription drugs: 7 out of 10 Americans take at least one, study finds', The Huffington Post

'Who is popping all those pills?', Forbes

'Statistics on OTC use', Consumer Healthcare Products Association

'Can’t swallow a pill? There’s help for that', The New York Times

'Have trouble swallowing pills? New approaches might help', The Bulletin

'Crushing certain pills to ease swallowing can prove dangerous', Philly

'Two tricks to make it easier to swallow pills', Harvard Health School

'PillPack raises $50m to help open storefronts and launch mobile app', The Boston Globe

'Why is it hard for some people to swallow pills?', The Wall Street Journal

'Medication effectiveness diminishes when patients crush tablets’, Formulary Journal

'Difficulties swallowing solid oral dosage forms in a general practice population: prevalence, causes, and relationship to dosage forms', European Journal of Clinical Pharmacology

'The staggering cost of medication non-adherence', Alliance MTM

Two-fifths of American adults experience difficulties swallowing medication in tablet form, which can result in taking an incorrect dosage or even medical non-adherence. With its specially designed cup, Oralflo wants to make taking your pills as easy as drinking a glass of water.

Cultivate

Growth and Progression

Living Well

Oralflo: helping pills go down easy

Capsule: a pharmacy you’ll never have to visit

How do you feel about over-the-counter meds?

PillPack: streamlining your medicine

Electronic skin patch: painkillers tailored to you