From soccer to martial arts, fitness is big in Brazil. In fact, 80 million people play at least one sport. Combine this with a young population who love to look good and sportswear becomes a lucrative category. With the 2016 Olympics being held in Rio de Janeiro, brands are tapping into this.

The Havaianas brand of flip-flops was born in 1962 as a basic shoe for Brazilian plantation workers. Today it’s sold in over 100 countries, with its parent company earning $1.1 billion in 2014. But with an annual sales drought after every summer, how’s the brand combating its seasonality?

Glasses are officially en vogue; they’re on red carpets, catwalks and all over the high street. But who’s profiting from these prescriptions? Until recently, the answer would have been Italian giant Luxottica. But start-ups like Made Eyewear are now cutting out big brands and going direct to the public.

New shopping malls and a young population with sophisticated shopping tastes are helping make Brazil one of the world's most profitable luxury markets. But the recent economic downturn means optimism is ebbing. Does a gloomy economic outlook spell the end of Brazil’s luxury bonanza?