From playlists we hope no-one ever finds to the foods we only eat alone, everyone has at least one guilty pleasure. But does keeping quiet about one’s secret loves heighten the feel-good factor, or simply contribute to cultural snobbery? And how might brands rethink the use of guilt as an emotion?

Streaming has seen the playlist surpass the album in how people choose to listen to music, and Spotify is staying ahead of the game with Discover Weekly, which tailors tracks to each user to make exploration effortless. But how personal can an algorithm-made playlist really be?

In a splintered media landscape – where we’re flitting from device to device, bombarded by 360 ads a day – Out of Home advertising remains a constant. After all, you can’t skip a billboard. But that doesn’t mean people like them, either. So what does the future hold for the billboard?

Cities worldwide are ridding themselves of ‘visual pollution’ by limiting or banning outdoor ads. But in the US, Colossal Media has another solution – its hand-painted billboards live at the intersection of art and advertising, and are just as popular with locals as the brands that commission them.