Every beauty junkie strives to find that perfect shade of red lipstick. But getting that Chanel shade for a fraction of the price feels like even more of an achievement. Dupe culture has risen in recent years, and Temptalia wants to help people in their hunt for cheaper versions of cult products.

Have you ever layered up a few coats of Trust Fund Beauty nail polish? It comes in plenty of shades, from ‘Boy Tears’ to ‘Insta-famous’. It's one in a number of Insta-born beauty brands that are stocked at # – a New York-based beauty store that only stocks products sourced on Instagram.

Handbag real estate is in short supply. Women carry around 40 items in their bags – from iPhones, to spare knickers. Stowaway makes ‘right sized’ cosmetics; small enough to be slipped into a clutch. Can this tiny beauty brand disrupt the big players in a $60 billion beauty industry?

Gen Yers don’t have the most disposable income to spend on beauty, but that doesn’t mean that they're buying any cheap product. A new survey reveals that it’s quality they shop for – as much as value – and demand for the best-performing products is benefiting premium brands.