Craft beer has emerged as a strong industry contender in recent years, with microbrewery founders across the world getting down to business, trading their ‘staches for snappy suits. But now that major players have entered the game and hipster appeal has diminished, will it still be cool?

Pubs have had a torrid time in recent years; roughly 20% have closed across the UK over the past decade as people opt for cheap booze from supermarkets, while many Gen Yers are spending their money elsewhere. Is there anything that can save this British institution, or is time for last orders?

Luxury is a nuanced concept, complicated by trade-offs between exclusivity and accessibility, quality and affordability. Straddling this line is even harder nowadays, but luxury vodka brand Grey Goose think it’s cracked it with Le Club Goose. How is it re-establishing exclusivity in a digital era?

Kola House is an upscale restaurant in New York, and PepsiCo’s latest venture. But you won’t find cans of Pepsi or Doritos in this eatery. Instead, staff serve up wagyu beef and artisanal cocktails. And bar one small logo, the only nod to Pepsi is its signature ingredient – the kola nut.