Brands like Lululemon have changed how people view their clothing; they want it to withstand their hectic lifestyles while still looking good. But that doesn’t mean it has to be basic. By combining technical fabrics with high-end design, Kit and Ace wants to show that functionality can be luxurious.

Fashion and footwear sales rose by just 3.8% in 2016 – the weakest growth since the 2008 financial crisis. But what kept the industry from really slipping is sportswear; people’s penchant for athleisure has continued to grow, fuelling purchases of yoga pants and other sports-inspired apparel.

Girlfriend Collective specialises in eco-friendly, fair trade leggings. But with people tending to give up on moral convictions when they get too costly, the brand is offering people a taste of ethical fashion for free to show them how doing good can feel good.

Finding the perfect pair of tights can be challenging – if they’re not wrinkling at your ankles, then they’re digging into your waist. Heist aims to tackle these problems with 3D-printed hosiery that’s designed to be ladder-resistant, seamless and – most importantly – a comfortable fit.