While 91% of Americans snack every day, a growing number are turning away from the biscuit tin in search of healthier treats. The Giving Tree hopes to satisfy this craving with freeze-dried bags of vegetable and fruit crisps. But just how enjoyable is munching on dehydrated broccoli florets?

Organic snack brand Hippeas is looking to replace the guilty mid-afternoon treat with something to be proud of. Its flavoured chickpea puffs are targeted towards the ‘modern hippie’ – Gen Yers obsessed with health and wellbeing – but how is it standing out in the crowded health food market?

With sugar the new demon ingredient, and a public increasingly scrutinising what they’re putting into their bodies, major food and drink brands are scrambling to cater to the health-conscious consumer. Can Coca-Cola Zero Sugar prove that there’s still a space for fizzy drinks in the diet?

Ever thought what goes into the ice in your whisky, or the tonic in your gin? More and more brands are tapping into the premiumisation trend by creating accompaniments specific to spirits, craft ales or wines. How’s this foodie revolution affecting our tastes and the food and drink industry?