The English language is constantly shifting, with merging communities and tech making it evolve faster than ever; 86% of British parents think teens speak a different language on social media. So how can brands use words, emoticons and colloquialisms to better communicate with their audiences?

Trump’s Presidential win left half the world aghast, and the other half saying ‘I told you so’, raising all kinds of questions about the flow of information online. And it's led to a call for social platforms and media outlets to take some responsibility. But is it too little, too late?

Cats may be the unofficial mascots of the web, but canines are now having their moment. Dogspotting is a Facebook group where people share images of the random pooches they encounter in their daily lives. But what's so appealing about taking photos of other people's pets as a sport?

Rhythm and rhyme have been around since the beginning of time, and spoken word is now booming in Britain, with brands like the BBC and McCain harnessing this ancient art form in their campaigns. But what makes poetry more persuasive and engaging than non-rhyming prose in advertising?