As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Whether they’re after free range eggs or fair trade fashion, 65% of Brits want brands to do good. But putting these beliefs into practice is no small feat; just 11% exclusively buy from ethical brands. Canvas8 sat down with 20 British men and women to find out what being ethical means to them.

Going on holiday no longer means having a well-earned rest by the pool. Affordable flights mean people are travelling for all sorts of new reasons; to get a facelift, to work, to shop, to give birth, and even to die. The first in a two-part series looks at travel for medical reasons.

Whether people identify as Christian, feminist or vegetarian, in a landscape that celebrates transparency, brands that share people's values tend to come out on top. Glia makes it even easier for people to find out which brands' morals mirror their own, meaning they'll never buy anything mindlessly again.

It’s a fact; we’re getting old. By 2020, over-60s will outnumber under-5s for the first time. And as death looms, our fear of it does, too. Linda Court Salisbury and Gergana Y. Nenkov sit down with Canvas8 to explain how considering our own mortality can affect decision making in later life.