For a generation of young Australians, traditional banking models are losing their lustre, and the financial sector is getting a digital shakedown. Whether you need a loan to buy livestock or help through medical school, peer-to-peer lender SocietyOne is offering a different solution.

Trōv is aiming to make insurance more appealing to Gen Yers by ditching complicated policies, instead providing simple and flexible protection through an easy-to-use app. But can it win over a generation of consumers who still see coverage as an optional extra rather than a necessity?

Young people's trust in financial services is at an all-time low; 71% of Gen Yers would rather visit their dentist than hear what banks have to say. But San Francisco-based Affirm is hoping that a transparent approach to lending can restore some faith in customers and show that credit isn’t all bad.

The underbanked represents more than 88 million individuals and nearly $1.3 trillion in wages. And young people of colour make up a large proportion of this, despite their size and spending power. How is My Money My Future reaching out to this group using technology and pop culture?