Brazil is famed for its beautiful people, but its elderly population has been shut out of traditional conceptions of beauty and the cosmetics industry in turn. Elza Soares, the legendary queen of samba, is fighting for revamped beauty ideals and a newfound respect for older people.

The beauty industry is obsessed with youthfulness, but with only 3% of women over 40 using make-up to look younger, they’re finding it difficult to relate to many brands. Can Beauty Dossier inspire them to break out of their beauty rut with an online course tailored to a mature market?

Why are Brazilians splashing on beauty services when they’re skint? What’s got them bringing the bar into the home? And why are family dynamics changing so drastically? This Cultural Snapshot uses local statistics and case studies to explore behavioural norms shared by Brazilians in 2016.

Brazilians are set to flock to stadia across Rio in August for the Olympics, and locals have already proven their tremendous enthusiasm as spectators during the 2014 World Cup. But are they as enthusiastic when it comes to actually kicking balls, running races and pumping iron themselves?