As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

How do personal values affect transport choices? Can tech make roads safer? Why are slower routes sometimes more enjoyable? What do people expect from travel pit stops? How are biometrics and smartphones speeding things up at airports? And why are more urbanites hopping on bikes?

#DeleteUber marked a turning point in online activism, with social media users banding together to take the moral high ground against Uber's badly-timed promotion. But did people ditch the app because they genuinely disagreed with the brand’s actions, or so they could post about it on Instagram?

Ride-sharing has become a way of life for many urbanites – but the practice is yet to stretch to the countryside, where large distances and connectivity issues prevent rural areas from adopting apps like Uber. Independent rideshares are popping up across California, helping to connect these rural residents to urban centres.

With time in short supply, people want to spend it in the best way – and that often doesn’t involve doing household chores. Canvas8 spoke with Ashley Whillans, assistant professor at Harvard Business School, to learn why outsourcing certain tasks leads to greater happiness.