Over 14 million people in the UK live below the poverty line, often facing the choice between buying food or essential hygiene products. Hoping to eradicate hygiene poverty, Beauty Banks is teaming up with charity food banks across the UK to distribute toiletries to those in need.

The ‘change’, ‘time of life’ or – more simply – the menopause, remains a taboo topic for many; 70% of menopausal women don’t inform their employer that they’re experiencing symptoms. But how are they coping and how is increased media coverage changing the way this life stage is discussed?

Monki doesn’t just want women to be neutral about periods – it wants them to be proud of them. In a brand landscape saturated by talk of female empowerment, Monki is honing in on a specific issue within the broader cause, and it's helping the brand to come off as authentic.

While nearly half of women say they prefer to buy from companies that challenge gender stereotypes, branded feminism in the form of pink-washed products and #girlpower hashtags is often seen as insensitive and unimpressive. So, how can marketers empower women in an authentic way?