With obesity at the forefront of many consumers’ minds, they are looking for healthier snacking options. In response, snack and beverage brands are implementing new strategies, including reducing portion sizes, ‘premiumising’ their products and using clearer labelling.

Sugar may be demonized in today’s food culture, but many Americans see artificial preservatives and sweeteners as even worse for their health. Catering to bakers who want to avoid additives, Supernatural offers a rainbow of plant-based alternatives to conventional sprinkles and food coloring.

Over 18% of Americans suffer from some form of anxiety each year, and while many seek peace of mind in pharmaceutical solutions, some are taking a more natural approach with kava – a mildly narcotic drink that’s being served up in bars and cafés as an alternative way to blow off steam.

Liquid Death is a canned water which combines the high octane branding hallmarks of energy drinks with the health-appeal of H20. The drink has garnered attention online via a tongue-in-cheek viral video that appeals to both the rebellious nature and the health concerns of youngsters.