Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Gen Z may be the most diverse generation yet, but minority groups in the UK and US continue to face discrimination – so developing effective ways to include disadvantaged groups is more pressing than ever. Canvas8 spoke to June Sarpong, author ofDiversify, to uncover the benefits of inclusivity.

There are 700,000 people in the UK living with autism – more than 1% of the population – yet despite its prevalence, few spaces cater to those affected by the condition. The Thomas Centre is one in a growing number of businesses trying to change that, offering up holidays designed for autistic people.

In the UK, one million Britons who want to work – and are able to – are currently unemployed. In a bid to close the disability employment gap, social enterprise group Genius Within is offering support for employer and employee alike to prove people can work with neurological conditions.

It’s 2018, but for the most part, advertisers are living in the 1960s. Maltesers is setting itself apart by tackling taboo subjects and highlighting marginalised groups, such as disabled people and the LGBT+ community – but will other advertisers take note?