As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Aussie retailer Coles has faced criticism from shoppers and environmental groups following a series of flip-flops over its efforts to eliminate single-use bags. Though people want brands to take action on plastic waste, the incident showed that they don’t want to be inconvenienced in the process.

Thanks to photogenic food, exceptional coffee, and an encouragingly laid-back atmosphere, Aussie-style cafés are proliferating across America. But while most such spots take pride in being one-offs, Bluestone Lane is a fast-growing chain that hopes to develop close local followings.

Social activism around the world is big business. But in Australia, demonstrators are distilling worthy causes at large down to a local level. Why? Because people are engaged more if they can see the direct impact of their actions, especially in a hyperconnected world thanks to social media.

With 27% claiming they ‘cannot survive’ without it and 75% having at least one cup daily, it’s fair to say that Australians love their coffee, leading many to seek the highest quality and most consistent brew to suit their complex flavour profiles. How have they become such discerning drinkers?