Boasting millions of followers and a cosmetics line that frequently sells out within minutes of a restock, Jeffree Star is one of the make-up mavens transforming the beauty industry by diminishing the dominance of global brands and encouraging men to try on a little lipstick.

Environmental concerns and fears about harmful ingredients such as parabens and phthalates have beauty consumers showing more interest in going organic. In Germany, natural products have been on the shelves for decades. What’s driving the success of this sector in the country?

For many women, wrinkles and grey hair are seen as things that must be fixed to maintain a sense of self. Abigail T. Brooks, author ofThe Ways Women Age, explains why women feel pressure to stop time in its tracks, and how easy access to Botox is impacting perceptions of ageing.

The beauty industry may focus on Gen Yers, but people don’t suddenly stop caring about their appearance as soon as they hit 35. Beauty junkies come at all ages, and research shows that Gen Xers are using the most beauty products, using their hefty spending power to boot.