Although 2016 was touted to be the year of VR, with the likes of Sony and HTC launching powerful devices, the tech proved too expensive for mainstream audiences. Seeking to make virtual worlds more accessible is the Oculus Go, an affordable headset that doesn’t need a high-end computer to operate.

With consumers increasingly interested in brand personalization, engaging them directly in the development process creates loyalty and engagement. Target's Studio Connect app connects with an exclusive group of engaged customers to consult with them on upcoming designs.

As more people choose to buy through their phones, brands and social platforms are striving to make on-the-go purchasing easier. In partnership with Amazon, Snapchat is introducing a visual search tool that let users discover items through their camera and purchase them in an instant.

Almost 40% of Britons buy the wrong size Christmas tree every year, not to mention clothes, shoes and furniture. The IKEA Place AR app allows people to place furniture into their homes at the touch of a button. But can AR offer a practical solution to the risky business of furniture shopping?