Loneliness is a growing problem among the elderly – so wouldn’t living with friends make old age more enjoyable? OWCH – the Older Women’s Co-Housing group – is the first female-only scheme for over-50s in the UK, aiming to provide companionship and support for girls in their golden years.

Although over-50s hold the vast majority of the world’s wealth, marketers tend to direct their attention – and budgets – towards younger audiences. Canvas8 spoke to Cesare Amatulli and Alessandro M. Peluso to find out how youth-focused advertising impacts the spending habits of Seniors.

The gig economy has enabled people to get almost everything they could want on-demand, but for those who are less tech-savvy, analog methods of service still prevail. Papa connects students with seniors, who can do everything from taking on odd-jobs to providing much-needed companionship.

While one might imagine later life as a time of loneliness and declining health, research suggests that old age is accompanied by wealth and happiness. Canvas8 sat down with 20 British Boomers and Seniors to explore their attitudes to ageing, and to find out the best thing about getting older.