While medical breakthroughs have made conceiving easier, cost is still a barrier for many people. Health-tech start-ups are making fertility tracking more mainstream, but are these preventative measures or probability boosters? And what will be the social and economic impact on Gen Yers?

As more American women seek to delay motherhood – whether due to career ambitions or the lack of a partner – many are turning to egg freezing to help them conceive once they’re settled. How is Extend Fertility in New York making the process appealing for Gen Y women?

When couples can’t conceive, the spotlight often falls on the woman, though the problem is as likely to lie with the man. Tenga turns the tables by putting male fertility under the microscope. Its device turns smartphones into testing kits, letting men check their sperm without leaving their homes.

Managing fertility can be tricky; a 2014 study even found that half of women didn’t know that vitamins can help prevent birth defects. Clue aims to change this with a sleek app that tracks all aspects of a user’s reproductive health alongside their mental wellbeing, sleep and energy.