As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

You’re 33% more likely to achieve a goal if you share it with a friend, and 72% more likely if money is on the line. Promise or Pay is a platform that combines these findings from behavioural science to create a more engaging way to improve oneself while contributing to positive social change.

Nothing in Australia goes down better than a good charity moustache, or running hundreds of kilometres in the name of a good cause. But between 2010 and 2016, the nation lost the top spot in the Charity Giving Index, falling six places. Is there a sudden shortage of generosity Down Under?

Social activism around the world is big business. But in Australia, demonstrators are distilling worthy causes at large down to a local level. Why? Because people are engaged more if they can see the direct impact of their actions, especially in a hyperconnected world thanks to social media.

From donating money at the click of a button to buying into a brand because it supports a shared personal cause, the way people interact with charities is changing. What societal shifts are driving this? And what do companies and charities need to do to stay connected and current?