With more parents turning to technology to help raise the kids, the youngest Gen Zers are true digital natives – the first group to understand and interact with mobile technology from birth, and the overwhelming majority have smart devices in their homes. Tech companies are focused on winning over this young cohort – by 2022, the revenue from smart toy sales and related apps is projected to increase threefold to $15.5 billion.

In their fight to regulate screen time, many parents are seeking high-quality analogue entertainment to keep their kids stimulated. Publishing start-up Wonderbly recaptures the magic of story time with a range of personalised, often-nostalgic fiction books aimed at children under eight.

Although 2.2 billion people play video games, sitting down in front of a console is still seen by critics as a sedentary activity that does little to improve one’s mind. Nintendo is tackling this perception with Labo, a series of cardboard kits that encourage more active play with DIY accessories.

Osmo is adding physical and sociable elements to children’s tech by taking the principles of older games and dragging them into the present using a tablet, accompanying app and AR. With screen time increasingly under the microscope, could it help reposition gaming as a productive pursuit for kids?