The latest This Girl Can campaign features elderly women being active, encouraging them to take up sports. The advert has launched at just the right time, with many elderly people fed up with the dated stereotypes that are used in marketing to appeal to them.

Bike sharing schemes enable urbanites to get around in a cheap and eco-friendly way – but they’re often inaccessible to those with disabilities. Adaptive Biketown, a scheme run in Portland, Oregon, aims to change this, letting disabled individuals rent a cycle that meets their specific needs.

While the average skateboarder may be a 14-year-old male, a new breed of ‘rad dads’ has emerged in the US and UK. These men in their 30s, 40s and 50s represented 9% of the American skateboarding population in 2009, but what’s fuelling their interest in this extreme sport?

For the Gen Xers and Boomers who are hitting the inevitable dip in happiness that comes with middle age, sports cars and sex with secretaries simply aren’t cutting it. Instead, the middle-aged middle-classes are taking up triathlons, and it’s seen Ironman flourish into a $650 million brand.