Britain’s ageing population is being urged to stay active to ease the pressure on the NHS. Yet while they may have ample time in which to exercise, age-related physical changes can hinder their efforts. The Icons range from Islabikes works around these limitations to help older people stay healthy.

China’s elderly traditionally spend their retirement looking after grandchildren and socialising with family. However, as more younger generations move away, Chinese retirees are creating new lifestyles of their own with hobby-based physical routines to ward off loneliness and stay active.

Often subjected to ageism, Australia’s Seniors remain optimistic and have plenty of savings to spend on brands that treat them nicely. So what exactly does the nation’s swelling cohort of ageing yet adventurous and vivacious consumers want to experience before their sun finally sets?

The gig economy has enabled people to get almost everything they could want on-demand, but for those who are less tech-savvy, analog methods of service still prevail. Papa connects students with seniors, who can do everything from taking on odd-jobs to providing much-needed companionship.