Thanks to streaming platforms, people are able to soundtrack their lives with a near-constant stream of new and familiar music. But how often are listeners actually tuned in? Canvas8 spoke to 20 men and women from across the US to find out how and when music gets their full, undivided attention.

With the volume of content increasing and attention spans dropping, entertainment brands are under pressure to find new ways to engage with Gen Z. With 2.5 million subscribers on YouTube, Brat has succeeded in creating original TV shows that are relatable and available to an audience on-the-go.

Vine and Snapchat may have popularised the short video format on social platforms, but TikTok has broadened the medium’s potential, allowing users to join viral crazes with just their phones. As Gen Z’s attention spans shrink, the app offers an easy way to participate in a wider digital community.

Facebook is privately testing 'LOL' – a feed dedicated to memes, GIFs, and funny videos – as part of its bid to attract young users back to the network.This kind of irreverent, relatable content may engage Gen Zers on other platforms, but laughs alone don't dictate their social media usage.