South Korea’s market for children’s makeup is growing rapidly, in keeping with a societal focus on the beauty and cosmetics industries. As makeup is normalised among new demographics, beauty norms are becoming increasingly difficult to navigate, espcially for children.

From morning sickness to full nappies, bringing a baby into the world isn’t always the smoothest process. Placed perfectly within the booming organic baby skincare market, Earth Mama Angel Baby offers health-conscious mums a range of herbal remedies to make childcare more organic.

Wal-Mart’s new geoGirl line of ‘natural’ beauty products in recyclable packaging is controversially targeted at 8 to 12 year-old girls. It taps into this generation’s increasing influence as a powerful and informed consumer group.

Whether it’s trying on lipstick or slapping on shaving foam, kids often mimic their parents. However, many beauty products contain toxic chemicals that can be harmful for children. But with Kid Licks, parents needn't worry – it’s the first organic and edible nail polish for mini fashionistas.