Whether you’re at the station in Dagenham or on Main Street in DisneyWorld, queueing is woven into the very fabric of how many cultures create order in a crowd. David Andrews, author of Why does the other line always move faster?, explains why we queue and the psychological effect it has on us.

No one wants to spend their days waiting in line, but research suggests that the longer people spend queueing, the more invested they feel in their purchase. Although this can make them more likely to increase their consumption, it has potential to decrease their perception of said brand.

In a fiercely competitive and global marketplace, today’s shopper is more concerned with frugality than brand loyalty – unless, of course, there’s something in it for them. Dosh incentivizes people to buy from its partners by rewarding them with cashback every time they spend.

Contactless cards and mobile wallets have greatly simplified payments, but Fingopay is going a step further by allowing people to buy anything with just a press of a finger. It’s tapping a desire for increased security and convenience in everyday transactions through the use of biometric tech.