Feminine hygiene brands have become increasingly forthright in their portrayals of periods in the media. Swedish company Libresse is continuing on this theme with an ad that scrolls through a range of menstrual experiences rather than pushing a one-size-fits-all image.

Be it using euphemisms or ignoring the topic entirely, there is still stigma around discussing periods – particularly among men. Tackling this head on, feminine hygiene brand Libresse has launched the 'Men-struation' campaign, which aims to better educate men in Malaysia about periods.

FemTech is a booming market both in the UK and worldwide. Inherently feminist in its values, its success has shown a real willingness to open up the discussion about female health and wellness. As it continues to grow, how is technology helping women solve issues that have long felt ignored?

Poor access to healthcare is common across the US, leading a growing number of people to try out telemedicine and embrace the wellness movement. Hailed as the ‘Glossier of femtech’, Hers is going direct to consumers with Insta-friendly prescription solutions to hair, skin, and sexual problems.