As own brand products have evolved from simply ‘cheap’ options into desirable and competitive goods, those who couldn’t afford to buy anything else have been joined by people from all backgrounds. How is this embrace of private labels changing Britons’ sense of loyalty to traditional brands?

Aldi has built a perception of itself as an unpretentious supermarket for the cost-conscious. And by using techniques typical of challenger brands – through self-effacing humour and the use of ‘real people’ in ad campaigns – it’s capturing the hearts (and wallets) of the British public.

Self-service checkouts, with their ‘shouty’ voices and technical hiccups, have a bad reputation among Britons. So, how would they feel about an entirely automated retail experience? Canvas8 spoke with 20 people from across the UK to find out whether they would shop at a staffless grocery store.

ASDA is trialling a plastic-free coating that slows down the rate at which fruits and vegetables spoil. The innovation may help to reduce plastic packaging in supply chains and maintain long shelf life, enabling people to hit their eco-goals without changing how they shop.