They may only have been around since 2010, but members of Generation Alpha are already tech-savvy, socially conscious, and highly influential. What impact has having a Gen Yer for a parent had on these kids? How is technology shaping who they are? And what are they passionate about?

Mitto is helping to plug the financial education gap for Gen Zers in Europe, offering a digital bank, physical card, and an option for parents to track kids’ purchasing behaviour. It's ensuring that these teens can easily access money management tools in a familiar digital format.

Kids want to grow up as fast as possible, but how much responsibility should they be given? Mobile banking app Osper has a debit card that looks just like mum and dad’s. It's helping the UK's seven million 8- to 18-year-olds by “instilling good money habits earlier in life.”

Sesame Street has stepped into Brazilian families’ lives to help teach kids about financial literacy. As kids form money habits early on, the program helps parents and educators create positive financial habits from a young age, meeting the demand for brands to take greater social responsibility.