British start-up Nourished is creating 3D-printed personalised vitamins made from 28 different ‘nourishments’. With people increasingly interested in taking control of their wellbeing, brands that offer bespoke products and subtle health solutions are growing in popularity.

The beauty sector has evolved from an aspirational pursuit of perfection, to celebrating uniqueness and encompassing health and wellness. But as Gen Zers expect the products they buy to align with their values, beauty brands are having to go deeper below the surface to engage them.

Amid the rise of self-care and increasing interest in personalized medicine, The Vitamin Shoppe has announced the launch of a vitamin subscription service. By offering tailored supplement packs, the company is helping people feel in control of their health and wellbeing.

As people eschew harsh ingredients in their skincare routine and learn more about what’s best for their skin, they’re embracing a new title: the skintellectual. With Americans filling their medicine cabinets with science-backed lotions and potions, how is the face of skincare changing?