Data ownership became a major public concern in the late 2010s, leading many people to take active steps to control their digital footprint. Yet others are willing to relinquish their information if they have something to gain from it, such as a financial boost or improved personal safety.

Whether it’s hacks or leaks, data privacy is the issue of the day. Many say they are concerned about their information online, but what will they share and what do they expect in return? Canvas8 spoke to seven Americans to find out what they’re willing to share about themselves and with whom.

The TOKK Photo Cube is a phone attachment that lets owners back-up their data automatically as they charge their device. By integrating a somewhat hard-to-remember behavior into an everyday one (charging a phone), it's providing forgetful tech users with a convenient solution.

An Accenture study has found that most people worldwide will avoid buying from or using brands that demand invasive consumer data. Various high-profile scandals have seen data emerge into mainstream discourse, leading people to become more aware of their digital footprint.