Luxury fashion is undergoing a revolution. As the market welcomes a growing number of Gen Yers and Zers, the values once ascribed to luxury are less relevant. Streetwear company Madhappy is seizing this moment, setting an example for high-end brands looking to attract a younger cohort.

Workplace dress codes in Japan are known to be conservative, but with employees working from home, people are eager to break from the norm. Formal on the top but casual on the bottom, WFH Jammies offer conference call-suitable but comfy clothing for new working environments.

Previously confined to the privacy of one’s home, ‘innerwear’ is steadily emerging into the outer world, fuelled in part by celebrities and online influencers who style their pyjamas with high heels and luxury accessories. What else has caused loungewear to become acceptable attire in public?

Gen Yers’ gloomy financial future is well-documented, making indulging in high fashion less feasible than it has been for older generations. In response to this reality, luxury label Off-White is hoping to win over Gen Y buyers – and their loyalty – by releasing entry-level collections they can actually afford.