McDonald's has launched vegan-friendly menu items in 1,500 of its German outlets. With meat-eating among Germans on the decrease, and more people dabbling with flexitarianism, expectations are rising for good-quality vegan and vegetarian menu options.

The proliferation of plant-based meat products at restaurants and grocery stores across the US has expanded the dining options available to vegans and vegetarians – but their appeal is not limited to those following niche diets. What’s driving more and more omnivores to gorge on meat alternatives?

Legendairy Foods is bridging the gap between vegan cheese and the real thing by using lab-grown animal products to produce cruelty-free mozzarella. As a growing number of people flirt with veganism, the product will appeal to those looking for eco-friendly eating that doesn’t scrimp on taste.

Good Catch’s tuna is sacrifice-free seafood focusing as much on sustainability as it does on taste. As veganism hit the mainstream and the market flooded with meat-free options, plant-based sales are rising as people realize that a daily catch needn’t include ‘chicken’ from the sea.