Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Whether it’s going on a road trip, to a drive-thru cinema, or trying to escape from the kids, cars have become personal sanctuaries in the pandemic. As people spend more time in their cars and seek to signal status in unique ways, luxury brands are collaborating with car manufacturers.

As more Americans look to go electric, a lack of understanding around car battery life is stopping them in their tracks. Seattle start-up Recurrent is looking under the hood on consumers' behalf, banking on the power of transparency and clarity to get them over the purchasing line.

The worldwide electric vehicle industry has turned a corner – the number of global plug-in vehicle deliveries is growing higher each year. With people increasingly environmentally conscious, opting for an EV is eco-keen choice. So, what’s driven this change in fortunes and is it sustainable?

As COVID-19 forces the closure of car dealerships and potential buyers spend more of their time online, the auto industry is recognising a need to modernise. But are people ready to purchase vehicles as they would clothes or books? And how can car brands deliver high-quality service digitally?