As the worlds of beauty and wellness become increasingly intertwined, brands that bridge the two are finding fans fast. Spacemasks is offering a simple solution to a persistent problem for many Britons, helping wearers relax their minds and get some sorely needed beauty sleep.

The death of George Floyd and ensuing protests saw companies worldwide attempt to address systemic racism in their messaging – though many faced a tide of consumer cynicism. Semiotics expert Chris Arning explains how brands can meaningfully show their commitment to anti-racist action.

To help those who have found themselves stressed and struggling to sleep amid the pandemic, Pepsi is launching Driftwell, a sleep-aid drink. As people seek to optimize their wellness in holistic ways, they're moving away from sugary drinks and toward more health-centric beverages.

We may be commuting less in 2020 and avoiding stressful IRL meetings, but that doesn’t mean life has gotten easier. In fact, the new pressures that come with working from home have led to an increase in burnout for many, creating opportunities for brands and employers to help people cool off.