Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Streaming services boomed during COVID-19 as people sought at-home entertainment to stave off boredom. Disney+ emerged as one of the biggest winners of 2020, but what does its success reveal about the future of viewing? And how do people want to engage with film and TV moving forward?

The divide in America’s political landscape has many feeling uneasy about their place in society, and media companies are tapping into this uncertainty to foster a sense of community. Among them is 63red, a platform for conservatives to find news and brands that reflect their worldview.

People are becoming increasingly aware of what brands are doing behind the scenes. But what would cause shoppers to stop supporting them? Canvas8 surveyed 4,982 Americans and spoke to eight people to find out what they would do if a brand did something that didn't align with their values.

Call-out culture is thriving in a world that’s increasingly dependent on the web for communication. With people’s interactions influenced by social media algorithms, divisive political discourse, and the anonymity of the internet, how can brands facilitate dialog and respond to public backlash?