In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

From election uncertainty to pandemic anxiety, 2020 gave people many a reason to stay up at night. Tatch’s wearable sleeping patches aim to help people gain control of their sleep through smart tracking, tapping into growing desires for health-hacking tools that suggest actionable lifestyle changes.

As well as disrupting their shopping habits and working arrangements, COVID-19 caused the upheaval of regular sleeping schedules for many Americans. With pandemic-related stress set to continue into 2021, how can brands help combat insomnia and guide people into dreamland?

Between high fees at private clinics, long wait times for public care, and COVID-19 keeping people at home, British women are finding it difficult to care for their reproductive health. By going digital, Hertility Health offers personalised, professional care at home and at a fraction of the cost.

Telemedicine has been a saving grace during the pandemic, allowing sick Americans to receive care without risking getting sicker. Yet for those with chronic illness, the practical implications of recent developments in digital care are sure to prevail long past COVID-19’s end.