The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Faced with months of lockdown, life simulator video games have surged in popularity, offering escapism, catharsis, and a supportive community. But The Sims Spark’d – a reality TV show that blurs the line between players and in-game avatars – confronts the uglier elements of gaming culture.

Changing algorithms, non-stop advertising, and the dissemination of misinformation all contribute to declining trust in social media giants. Enter the passion economy: online community platforms built around niche passions. What does this mean for the state of social play?

With the impact of the coronavirus pandemic seeing more people in the Middle East staying at home, gaming is one industry showing growth. With a focus on translating popular games into native languages, Tamatem is targeting the sizable Arabic gaming market with a smart local offer.

The popularity of video games reached new heights amid the pandemic, as housebound Americans found entertainment in virtual worlds. But they also found companionship via gaming, sometimes at the expense of IRL communication, creating room for brands to help gamers find balance.