After watching Sky Brown nail her Olympic debut, who didn’t want to jump on a skateboard and try out the basics? The sport was already enjoying a boom in popularity before the Games, with the pandemic creating the right conditions for interest to flourish, but what makes it so appealing?

Viral TikTok videos have caused sales spikes for books and songs from decades past, hinting at how the platform has become a potent source of recommendations. How can brands tap into this promotional power while maintaining the authenticity and creativity that Gen Zers expect?

There’s high interest in the promotion of electric vehicles in India as a means to tackle high fuel rates and ever worsening air pollution. But with limited infrastructure to support adoption, brands such as Tork Motors can work to lead the charge toward greener transport.

Nearly eight million Americans have the credentials to ride a motorcycle, but don’t own a bike themselves. Financial pressures and the struggling economy have made the purchase impossible for many. Twisted Road lets riders lease a motorcycle from another owner, so both parties can benefit.