The world of luxury watches predominantly caters to men, leaving many women feeling shut out of a legacy part of fashion. But higher demand from women and creative disruption from brands are helping to carve out space for new voices and styles, energising a market entrenched in tradition.

Can luxury brands remain relevant in an ever-changing climate? Is slow fashion the future of luxury? How are Gen Zers revolutionising the meaning of luxe? In this part of the 2021 Expert Outlook, we speak to three experts about how people are rewriting the rules of luxury.

As many luxury brands struggled to stay connected to their audiences during the pandemic, Hermès is one company that has been remarkably resilient. The brand hasn’t been bested by the pandemic thanks to some successful innovation within its well-established brand codes.

In the Luxury Refresh Deep Dive, we explore how high-end consumption is changing as a result of COVID-19 and consider the impact of personal values on HNWIs’ spending habits in the near future. How can brands deliver the opulence they seek while being conscious of the pandemic context?