With climate change a pressing threat, Britons are becoming more sensitive to their homes’ sustainable credentials. Shifted priorities due to the pandemic mean that some are now looking for eco-friendliness across everything from utilities to furniture design. So, how can brands tap into this?

The pandemic has complicated the weekly shop for those in rural areas – when delivery slots are few and a big supermarket is far away, countryside-dwellers are struggling to source ingredients. Costcutter has a solution: village pop-ups with stock tailored to local wants and needs.

Department store chain John Lewis has released its Christmas advert a week early, in reaction to people browsing holiday items on its website. Holiday preparation is indeed taking off early in 2021, with customers willing to spend more, while aiming to avoid stock and delivery issues.

With non-essential stores closed and shoppers anxious about crowds, John Lewis is bringing the festive experience to the digital realm with its 3D virtual store. Showing how shops can evolve their offering for Christmas 2020, the retailer is leaning into the AR shopping experience.